The first challenge is interrupting the flow of people walking past.

That doesn’t necessarily mean being the loudest stand in the hall.

Movement, activity and visible guest participation can be far more interesting than another static display.

Think about what a visitor sees from the aisle.

Is something happening?

Are other visitors participating?

Is there movement?

Is there something they haven’t seen on every other stand?

An attraction that can be understood visually from several metres away has a major advantage.

People should be able to look at the stand and immediately realise that something interesting is happening.

Our eyes naturally notice movement.

That’s one of the reasons live demonstrations and interactive technology can work so effectively at exhibitions.

DrawMeBot is a good example.

While one guest watches their portrait being created, the robotic drawing arms are continuously moving.

Other visitors can see the robots physically drawing from the aisle.

They don’t necessarily need a member of staff to explain what’s happening before becoming curious.

They can see it.

That visual curiosity creates the first question:

“What’s that doing?”

And that question can be enough to bring somebody closer.

Watching something can attract attention.

Participating creates engagement.

Interactive experiences give visitors a reason to cross the boundary between the exhibition aisle and your stand.

Instead of simply being shown something, they become part of it.

With DrawMeBot, for example, the visitor becomes the subject of the artwork.

With our Graffiti Wall, guests become involved in creating and personalising their image.

With our photo and AI experiences, the visitor becomes part of the creative content.

That change from spectator to participant can completely alter the way somebody interacts with a stand.

This is where interactive entertainment can become particularly useful.

A visitor chooses to take part.

They engage with the experience.

And while that experience is happening, they naturally spend longer on or around the stand.

With DrawMeBot, there is an additional stage that makes this especially interesting.

The visitor can watch their portrait physically being drawn.

Instead of receiving an instant generic giveaway and walking away, there is a live creation process taking place in front of them.

That creates time.

Time to watch.

Time to talk.

Time for somebody from your team to introduce themselves.

Time for the visitor to understand who you are.

The entertainment attracts the visitor.

The interaction gives your team the opportunity.

Exhibitions are full of giveaways.

Pens.

Bags.

Notebooks.

Sweets.

Stress balls.

They can all have a place, but personalisation creates a different type of connection.

Something created specifically for the visitor has a story attached to it.

With DrawMeBot, the takeaway is their portrait.

They were photographed.

They watched the robot create it.

Then they took the finished artwork away.

For branded events, the artwork can also incorporate agreed campaign or event elements.

So your brand can leave the exhibition hall with the visitor as part of something they actually participated in creating.

There’s a big difference between putting a logo beside an attraction and building the attraction around the brand.

For an exhibition activation, the creative can potentially incorporate elements such as:

• Your logo
• Campaign graphics
• Event messaging
• Product imagery
• Sponsor branding
• Custom artwork
• QR codes where appropriate
• Calls to action

The exact execution will depend on the experience and brief.

The objective is simple:

make the brand feel like part of the interaction rather than an advertisement attached to it.

An attraction is only useful if the setup can cope sensibly with the event.

If an experience becomes popular but has extremely limited capacity, queues can quickly become difficult to manage.

That is one of the reasons our DrawMeBot setup includes TWO robots as standard.

Not as an upgrade.

Not as an optional extra.

Two Robots. Every Package.

The two robotic arms can work simultaneously, increasing drawing capacity and creating even more movement on the stand.

For larger exhibitions, we’ll also discuss expected visitor numbers, available space and the intended role of the experience before the event.

The aim is to create excitement — not chaos.

Position matters.

If you’ve invested in an interactive attraction, don’t automatically hide it at the back of the stand.

Think about:

• Visibility from the aisle
• Visitor flow
• Where a queue could form
• Where your sales team will stand
• Whether the activity blocks products or displays
• Power requirements
• Screen visibility
• Where completed guests move next

Sometimes moving an experience by only a few metres can completely change how visible it is from the exhibition aisle.

Treat it as part of the stand design from the beginning rather than something to squeeze into the last available corner.

Interactive entertainment shouldn’t operate in complete isolation from the people working on your stand.

Think about what happens after somebody decides to participate.

That moment can give your team an easy, natural way to start a conversation.

Instead of:

“Can I tell you about our company?”

The interaction can create a much softer opening.

The visitor is already standing on the stand.

They’re already engaged.

They’re already doing something enjoyable.

The conversation can happen naturally around that.

This is particularly useful at exhibitions where visitors have spent the entire day being approached by sales teams.

This is an important distinction.

An entertainment experience can help attract people, encourage interaction and create opportunities for conversation.

That doesn’t automatically make it a lead-generation system.

If capturing visitor data is an important objective, it should be planned properly as part of the wider exhibition strategy.

That might involve your own:

• Lead scanning system
• Event registration technology
• CRM process
• Competition entry
• Sales team
• Campaign landing page

DrawMeBot’s primary role is interactive event entertainment and visitor engagement.

Used well, it gives your team a very good reason to have people standing in front of them.

What your team does with that opportunity is where the wider exhibition strategy comes in.